A Life Less oRdinary, website refresh
Client: The Botanic Limited Partnership
Digital Developer: Bronte Digital
Project Manager: TDCG
Content Editor: Smalley Communications
Digital Marketing: Digital Hothouse
Our team recently completed a comprehensive redevelopment of The Botanic’s website to enhance user experience and improve functionality. We refreshed the visual design of the platform to align with the brand and crafted new written content that communicates an accurate brand story.
The project began with an in-depth analysis of the existing website to identify areas for improvement, followed by stakeholder consultations to understand user needs, business objectives, and future growth aspirations.
We engaged web designers, Bronte Digital, to lead the digital development, and brought on Digital Hothouse to advise on technical SEO and keyword strategies.
The revamped website has achieved significant improvements in user engagement, search engine rankings, and overall performance. Users benefit from a more intuitive browsing experience and information and imagery that reflects village life. The new platform has been future-proofed, capable of scaling as The Botanic village network grows.
